Case study

Galaxy Pets

A pet-supplies store rebuilt for conversion — faster pages, a clearer path to checkout, and email that recovers lost sales.

Client
Galaxy Pets
Category
E-commerce — pet supplies
Scope
CRO · Email · Analytics
Stack
WooCommerce · Klaviyo · GA4
storefront screenshot (home + product page) — drop here
The challenge

Traffic and products people wanted — and buyers leaking at every step.

Galaxy Pets had the essentials: products people wanted and steady paid traffic. But the store lost buyers at every step of the journey.

Slow pages on mobile — where most of the ad traffic landed. Cluttered product pages that buried the information buyers needed. No follow-up when a cart was abandoned, and no email program to bring customers back after their first purchase.

Every sale depended on a single perfect visit. That's exactly what a system is meant to fix.

What I built

A buying journey that works at every step.

  • Rebuilt product pages — clear hierarchy, trust elements, designed mobile-first.
  • Streamlined checkout path — fewer steps and distractions between wanting and paying.
  • Abandoned-cart recovery — an automated sequence that brings buyers back at the right moment.
  • Post-purchase email flows — welcome, review requests, and replenishment reminders.
  • Analytics that show what converts — clean events, one dashboard.
before / after product page — drop here
The outcome

A store that sells clearly — and follows up on its own.

The store now loads fast where customers land, product pages answer questions before they're asked, and no abandoned cart leaves without a follow-up. The email program turns first purchases into repeat customers — with no manual work.

Most importantly: Galaxy Pets owns the whole system. Every flow is documented, every account is in the client's name, and the team knows how to evolve it.

As a rule, I don't publish invented numbers or out-of-context metrics. The detailed before/after results belong to the client — I'm happy to share them, with permission, on a call.
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